Typography: The Voice of Your Design
Typography is more than just choosing fonts—it's about creating hierarchy, establishing mood, and guiding users through your content effectively.
The Typography Hierarchy
Establish clear levels of information through size, weight, and spacing. Users should be able to scan your content and understand its structure at a glance.
Readability vs. Personality
Balance character with clarity. While unique fonts can express brand personality, they shouldn't compromise readability, especially for body text.
Web Typography Considerations
Loading Performance: Web fonts add to page load time. Use font-display: swap and consider system font stacks for better performance.
Responsive Typography: Text should scale appropriately across devices. Use relative units and consider reading distance on different screen sizes.
Accessibility in Typography
Ensure sufficient contrast ratios and avoid fonts that might be difficult for users with dyslexia or other reading difficulties.
Pairing Fonts Effectively
When combining fonts, look for contrast in style but harmony in mood. A good rule is to pair a serif with a sans-serif, or vary weights within the same font family.
Micro-Typography
Pay attention to details like letter spacing, line height, and paragraph spacing. These subtle adjustments can significantly impact readability and user experience.
Published by
Rachel Green